City of San Diego
Wired World
In collaboration with the City of San Diego, I was commissioned to create a compelling campaign that emphasizes the importance of e-waste recycling. The project’s focal point was a striking art piece crafted entirely from tech waste—materials that would have otherwise ended up in landfills. This piece not only sparked thought-provoking conversations but also brought attention to the crucial need for responsible e-waste disposal.
The materials, once destined for landfills, were transformed into a cohesive representation of our digital world—highlighting the energy and precious resources tied up in the tech we use daily.
The art piece is made from discarded electronics, with wires symbolizing oceanic gyres and our interconnectedness. The RAM circuit boards represent precious metals like gold that we mine, while the galaxy, formed from nostalgic tech, highlights how far we've come in one generation and the progress we can continue to make in protecting our planet.
Wired World Film
The campaign included a powerful film, directed by the talented filmmaker Tava Kessler, that showcases the journey of these discarded electronic items being transformed into art. The film tells a story of innovation, environmental impact, and the importance of preserving resources by recycling e-waste. It’s designed to inspire and challenge viewers to rethink their relationship with technology and waste.