4ocean
Collaborating with 4ocean has been an absolute game-changer for me. My initial video idea struck a chord with their audience, leading to an exciting contract for three more videos. The experience was nothing short of incredible as I had the opportunity to visit their Bali headquarters, witnessing their entire process firsthand. Immersed in that environment, I crafted compelling content that truly resonated with their mission.
With Video 1
I unleashed my creativity to promote 4ocean's reusable straw in a refreshingly fun and innovative manner. By crafting a concept that captured attention and sparked engagement, I effectively showcased the product's unique benefits while making sustainability feel exciting and accessible to the audience. The video became an instant hit, paving the way for further collaboration and an amazing journey with 4ocean.
In Video 2
I aimed to showcase that 4ocean truly walks the walk when it comes to their mission. By emphasizing how every dollar spent contributes to employing a dedicated team in Indonesia, tirelessly working to remove trash from our precious oceans, I aimed to inspire viewers and reinforce the tangible difference their support can make. This video served as a powerful testament to 4ocean's commitment to environmental stewardship and the transformative power of collective action.
In Video 3
Our concept aimed to raise awareness for Endangered Species Day. We chose the polar bear, listed as endangered by the UN, as our focus. Using discarded Aqua labels, the most prevalent beach litter in Indonesia, we created a captivating art piece. This visual representation highlighted the impact of human actions on our ecosystems, urging viewers to take action for conservation. The video served as a powerful call to protect endangered species and our planet.
For this art piece, I had the incredible opportunity to collaborate with renowned Indonesian artist Herz. Together, we combined various elements of plastic water bottles to create a visually stunning masterpiece. Using Herz's acrylic paint on one half and incorporating plastic collected by the 4ocean team on the other half, we symbolically represented the duality of our relationship with plastic. This artistic endeavor aimed to provoke contemplation about our consumption habits and the urgent need for sustainable alternatives.